Celebrating its 6 years, the film is a cute and innocent way of showing how Jio has touched not just our lives but also children who consider Jio to be their friend and that of their parents and grandparents. Humanizing the brand, the social experiment sparks real conversations about the way we have interacted with Jio. From grandparents being connected with JioPhones to kids fighting with siblings over the JioFiber remote, the brand plays an integral role in making Digital India. For this generation, the letter ‘I’ stands for Internet, and J stands for Jio. The young and bright generation of India wish their “dear friend Jio” a happy birthday by singing the birthday song for it.
You can watch the heartfelt film here: https://www.instagram.com/tv/CiHQe_9q79w/?igshid=YmMyMTA2M2Y%3D
Like its 6-year-old friends, Jio is aspiring and promising as a future maker. Whatever Jio offers, it offers #WithLoveFromJio and that’s how they care to inspire people, from the 6-year-old kids to the elderly of India, by taking everyone along.