Lab-grown diamonds are ‘forever and for everyone’ with the expansion of Surat’s Maiora Diamonds in India

Surat (Gujarat) [India]  : Diamond are forever is a famous tagline coined by the Openheimmers of the De Beers decades ago. Now, Surat-based Maiora Diamonds is on the mission of popularizing lab-grown diamonds with the tagline ‘Lab-grown diamond is forever and for everyone’  by expanding its retail presence across India.

Maiora Diamonds, Gujarat’s first recognized start-up in Lab Grown Diamond Jewellery brand since 2020 has in-house jewellery designers and sourcing of lab-grown diamonds directly from the factories in the world’s biggest diamond hub in Surat.

Maiora is making a foray into the B2B segment with twin models of franchise and shop-in-shop. Expressions of interest for all Tier-1&2 cities from the right parties are welcomed to enhance the venture.

Taking its social and environmental obligations seriously, Maiora plants a tree for every product they sell and will continue doing so. The company policies like free insured shipping across the country, return, exchange and buy back along with customization and in-house designs segment have been the reasons for its growth till now and will continue.

Every piece of jewellery made of Lab-grown diamond is IGI|SGL certified and studded with 14K and 18 K gold with BIS hallmark.

More than 500 pieces of lab-grown diamond jewellery are available for viewing online on  or at the showroom at CityLight, Surat.