{"id":74422,"date":"2026-10-27T16:43:53","date_gmt":"2026-10-27T11:13:53","guid":{"rendered":"https:\/\/theeveningpost.in\/index.php\/2026\/10\/27\/oshea-herbals-strengthens-its-brand-presence-through-association-with-movie-navya-naveli-reaching-audiences-across-400-cinemas-pan-india\/"},"modified":"2026-10-27T16:43:53","modified_gmt":"2026-10-27T11:13:53","slug":"oshea-herbals-strengthens-its-brand-presence-through-association-with-movie-navya-naveli-reaching-audiences-across-400-cinemas-pan-india","status":"publish","type":"post","link":"https:\/\/theeveningpost.in\/index.php\/2026\/10\/27\/oshea-herbals-strengthens-its-brand-presence-through-association-with-movie-navya-naveli-reaching-audiences-across-400-cinemas-pan-india\/","title":{"rendered":"Oshea Herbals Strengthens Its Brand Presence Through Association with movie Navya Naveli, Reaching Audiences Across 400+ Cinemas Pan India"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>The integrated campaign combines co-branded cinema videos, outdoor visibility across West Bengal and digital investments to amplify the brand\u2019s reach<\/em><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], October 27: <\/strong>Oshea Herbals, leading herbal beauty and personal care brand, has strengthened its consumer outreach through its association with the movie <em>NavyaNaveli<\/em>, supported by an integrated brand visibility campaign spanning over 400 cinemas across India, outdoor advertising in West Bengal and digital platforms.<\/p>\n<p class=\"wp-block-paragraph\">As part of the association, Oshea Herbals has introduced co-branded video content to connect with audiences through the cinematic experience. Adding to the campaign\u2019s appeal, National Award-winning actor Yami Gautam features in one of the videos, presenting Oshea Herbals\u2019 <strong>PhytoGain<\/strong> <strong>Hair<\/strong> <strong>Vitalizer<\/strong> and bringing the product into focus through a prominent on-screen brand integration.<\/p>\n<p class=\"wp-block-paragraph\">The campaign extends beyond cinema screens, with outdoor advertising and hoarding placements across West Bengal, a key market for the brand. Complementing these initiatives, digital investments aim to strengthen the campaign\u2019s reach and engagement across online audiences, creating a cohesive brand presence across multiple consumer touchpoints.<\/p>\n<p class=\"wp-block-paragraph\">Mr Yash&nbsp;Kundlia, Co Founder, <strong>Oshea<\/strong> <strong>Herbals<\/strong>, says, \u201cAt Oshea Herbals, we believe in creating meaningful connections with consumers by bringing our products closer to them through relevant and engaging platforms. Our association with <em>Navya<\/em><em>Naveli<\/em> is part of our integrated approach to strengthening brand visibility across cinema, outdoor and digital channels. With our co-branded video playing across 400+ cinemas pan India, along with outdoor visibility in West Bengal and digital initiatives, we aim to enhance consumer awareness and showcase our product portfolio, including PhytoGain Hair Vitalizer, to a wider audience.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Through this multi-platform initiative, Oshea Herbals aims to enhance brand awareness, strengthen product visibility and engage consumers through a combination of entertainment-led communication and digital outreach. The association reflects the brand\u2019s continued focus on exploring relevant platforms to connect with audiences and showcase its product portfolio.<\/p>\n<p class=\"wp-block-paragraph\">With a growing emphasis on integrated marketing initiatives, Oshea Herbals continues to explore opportunities that combine entertainment, outdoor media and digital communication to build stronger consumer connections and expand its market presence.<\/p>\n<p class=\"wp-block-paragraph\"><strong>About<\/strong> <strong>Oshea<\/strong> <strong>Herbals<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Oshea Herbals, part of OJB Herbals Pvt. Ltd., was founded in 2009 with the vision of blending herbal wisdom and modern science to create safe, cruelty-free, and effective personal care solutions. Headquartered in Kolkata, with a growing presence across India, Oshea Herbals today offers an extensive portfolio of 450+ products in skincare, haircare, bath &amp; body, and professional care. Each product is dermatologically tested, carefully crafted, and designed to bring consumers closer to nature.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>The integrated campaign combines co-branded cinema videos, outdoor visibility across West Bengal and digital investments to amplify the brand\u2019s reach New Delhi [India], October 27: Oshea Herbals, leading herbal beauty and personal care brand, has strengthened its consumer outreach through its association with the movie NavyaNaveli, supported by an integrated brand visibility campaign spanning over&#8230;<\/p>\n","protected":false},"author":2,"featured_media":74421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,334,87],"tags":[],"class_list":["post-74422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","category-press-release"],"_links":{"self":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/74422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/comments?post=74422"}],"version-history":[{"count":0,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/74422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media\/74421"}],"wp:attachment":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media?parent=74422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/categories?post=74422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/tags?post=74422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}