{"id":61709,"date":"2025-12-22T17:50:21","date_gmt":"2025-12-22T12:20:21","guid":{"rendered":"https:\/\/theeveningpost.in\/index.php\/2025\/12\/22\/mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits\/"},"modified":"2025-12-22T17:50:21","modified_gmt":"2025-12-22T12:20:21","slug":"mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits","status":"publish","type":"post","link":"https:\/\/theeveningpost.in\/index.php\/2025\/12\/22\/mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits\/","title":{"rendered":"McVitie\u2019s Launches New Campaign, Reinforcing Its Legacy as the Pioneer of Digestive Biscuits"},"content":{"rendered":"
\n

Gurugram (Haryana) [India], December 22: <\/span>pladis India,\u00a0<\/strong>the makers of global\u00a0biscuit brand \u2013 McVitie\u2019s<\/strong>\u00a0has launched its latest campaign,\u00a0\u201cShuru Kisne Kiya\u201d\u00a0<\/strong>in India. This campaign brings to the limelight the brand\u2019s legacy as the original maker of Digestive biscuits.<\/p>\n

Drawing inspiration from rituals that make Indian culture iconic, this campaign perfectly captures the various everyday Indian rituals with a sense of affection, humour and authenticity. It leaves the viewers with a simple undeniable truth: there are many customs we follow whose origins we may never trace. This is unlike the fact that McVitie\u2019s introduced Digestives to the world, setting a global snacking standard. With a baking heritage spanning 186 years, McVitie\u2019s stands as a symbol of trust and tradition. This isn\u2019t just about years; it\u2019s about a legacy that has shaped biscuit culture globally.<\/p>\n

\u201cWith \u201cShuru Kisne Kiya\u201d<\/strong>, we are honouring a legacy that has shaped the world\u2019s biscuit culture<\/em>,\u201d said\u00a0Ritesh Gauba, Country General Manager \u2013 India, pladis Global<\/strong>. \u201cIndian consumers today are seeking authenticity and deeper connections with the brands they invite into their homes. This campaign allows us to reintroduce McVitie\u2019s heritage to a market that has always embraced our products and what makes it even more special is that McVitie\u2019s Digestives are proudly made in India, for India.\u201d<\/em><\/p>\n

Further highlighting the significance of this moment,\u00a0Pawan Jagnik, Head of Marketing \u2013 India, pladis Global<\/strong>, expressed,\u00a0\u201cShuru Kisne Kiya<\/em><\/strong>\u201d presents McVitie\u2019s in a way that aligns with the tastes, expectations and cultural sensibilities of India. Through this campaign, we\u2019re not just celebrating our heritage; we\u2019re sparking conversations about origins, authenticity, and the joy of traditions that bind us together<\/em>.\u201d<\/p>\n

You can view the ad here:\u00a0https:\/\/www.youtube.com\/watch?v=GNJdHr52Um4<\/a><\/p>\n

About pladis Global:<\/u><\/strong>\u00a0<\/u><\/p>\n

pladis Global is a British multinational confectionery and snack foods company with renowned brands like \u00dclker, Godiva Chocolatier, and McVitie\u2019s. It was formed in January 2016 as a subsidiary of Y\u0131ld\u0131z Holding, with its headquarters in London, England.<\/p>\n

For more information, please reach out to:
\nJenica Mehta |\u00a0jenica@sprd.co.in<\/a>\u00a0| 9674927990<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gurugram (Haryana) [India], December 22: pladis India,\u00a0the makers of global\u00a0biscuit brand \u2013 McVitie\u2019s\u00a0has launched its latest campaign,\u00a0\u201cShuru Kisne Kiya\u201d\u00a0in India. This campaign brings to the limelight the brand\u2019s legacy as the original maker of Digestive biscuits. Drawing inspiration from rituals that make Indian culture iconic, this campaign perfectly captures the various everyday Indian rituals with…<\/p>\n","protected":false},"author":2,"featured_media":61710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[294],"class_list":["post-61709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/61709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/comments?post=61709"}],"version-history":[{"count":0,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/61709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media\/61710"}],"wp:attachment":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media?parent=61709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/categories?post=61709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/tags?post=61709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}