{"id":55816,"date":"2025-09-05T17:05:05","date_gmt":"2025-09-05T11:35:05","guid":{"rendered":"https:\/\/theeveningpost.in\/index.php\/2025\/09\/05\/otrix-indias-self-care-brand-expands-into-color-cosmetics-with-true-colors-a-vibrant-nail-polish-collection-launched-this-year\/"},"modified":"2025-09-05T17:05:05","modified_gmt":"2025-09-05T11:35:05","slug":"otrix-indias-self-care-brand-expands-into-color-cosmetics-with-true-colors-a-vibrant-nail-polish-collection-launched-this-year","status":"publish","type":"post","link":"https:\/\/theeveningpost.in\/index.php\/2025\/09\/05\/otrix-indias-self-care-brand-expands-into-color-cosmetics-with-true-colors-a-vibrant-nail-polish-collection-launched-this-year\/","title":{"rendered":"Otrix: India\u2019s self-care brand expands into color cosmetics with \u2018True Colors\u2019 \u2013 A vibrant Nail Polish Collection launched this year"},"content":{"rendered":"<div>\n<p dir=\"ltr\"><strong>Ahmedabad (Gujarat) [India], September 5: <\/strong>True Colors launches with 65+ nail polish shades across 8 categories. It\u2019s not just color, it\u2019s the texture that tells your story.<\/p>\n<p dir=\"ltr\">Otrix, India\u2019s beloved self-care brand, is set to revolutionize the beauty industry with its latest launch,\u00a0<a href=\"https:\/\/truecolors.world\/\" target=\"_blank\" rel=\"nofollow noopener\">True Colors<\/a>, a magnificent nail polish collection with vibrancy, self-expression, and inclusiveness.<\/p>\n<p dir=\"ltr\">Known for its self-care essentials,\u00a0Otrix\u00a0has now taken a bold step into the world of color cosmetics. The brand\u2019s expansion into the color cosmetic industry marks a significant milestone, offering beauty enthusiasts not only to enhance aesthetics but also a wide range of shades for self-expression.<\/p>\n<p dir=\"ltr\">With\u00a0True Colors,\u00a0one aims to inspire and enhance one\u2019s true self, using color as a powerful form of self-expression. This launch is more than just about beauty; it\u2019s about empowerment and confidence.<\/p>\n<p dir=\"ltr\">Whether you\u2019re feeling bold, elegant, playful, or glamorous, your nails tell a story. This is\u00a0why be ready to get obsessed with\u00a0True Colors, launched with a vast, vibrant nail polish\u00a0collection\u00a0that\u2019s set to redefine new trends in nail polish.<\/p>\n<h4 dir=\"ltr\">Founder\u2019s Note<\/h4>\n<p dir=\"ltr\">Bhavdip Dhameliya,\u00a0Founder and CEO of Otrix Life Science, shares his vision about this groundbreaking nail polish collection, stating:<\/p>\n<blockquote>\n<p dir=\"ltr\">\u201c<strong>At Otrix, we have always believed in the power of self-expression. Now with True Colors, we are bringing our vision by offering beauty not just with its looks, but also the way you feel. Each shade tells a story of a woman that truly reflects her personality.<\/strong>\u201d<\/p>\n<p dir=\"ltr\">These visionary thoughts are further explained by\u00a0Akshat Sharma, Marketing Manager at True Colors,\u00a0<strong>\u201cTrue Colors is high-performance beauty that gets how Gen Z in India lives, thinks, and vibes. It\u2019s not just a brand, it\u2019s a bold, feel-good movement with no compromises.\u201d<\/strong><\/p>\n<\/blockquote>\n<p dir=\"ltr\">This year\u2019s hot topic for Makeup experts and Beauty Influencers has been\u00a0True Colors\u00a0for its 21 free formula, diverse shade range, and creative textures. The collection essentializes the essence of modern beauty, bold, confident, and unapologetically expressive. Making a perfect makeup choice for Zillennials [Millennial and Gen Z].<\/p>\n<p dir=\"ltr\">The True Colors collection has been a game-changer in the Indian color cosmetic industry for its luxurious finish, a long-lasting nail polish that dries quickly, designed for all Indian skin tones.<\/p>\n<h4 dir=\"ltr\">A Peek into True Colors Nail Polishes!<\/h4>\n<p dir=\"ltr\">True Colors\u00a0isn\u2019t just a nail polish, but an experience of owning your true self. The range of categories, whether you gloss it like you boss it or cracking stereotypes like they are jokes, this\u00a0<a href=\"https:\/\/truecolors.world\/collections\/nail-polish\" target=\"_blank\" rel=\"nofollow noopener\">Nail Polish<\/a>\u00a0Collection\u00a0will always be your go-to call! The range of shades, from bold hues to soft, elegant pastels. Whether you\u2019re in the mood for fiery reds, elegant nude shades, playful pinks, or celestial blues, suitable even for short nails,\u00a0True Colors\u00a0is something that fits every occasion and personality. Texture to own;<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/theeveningpost.in\/wp-content\/uploads\/2025\/09\/postpressreleasecontent3ee6b7a0-2722-4533-a18a-2bac50753e29.png\" width=\"624\" height=\"351\"><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Crackle Craze<\/strong>:\u00a0Gives the crackle texture when you dare to crack stereotypes like they\u2019re just jokes.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Sugar Candy:<\/strong> \u00a0As sweet as sugar, with its texture, perfect when the True Colors of being cute always get you attention. It\u2019s sassy yet passionate.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Sand Shine:<\/strong>\u00a0Let the sandy texture stand out with the ultimate shimmer for the free-spirited true colors in you.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Gracious Matte:\u00a0<\/strong>If you like the smooth velvet finish, then this collection leads to sophistication, making you special.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Cookie Crush:<\/strong>\u00a0Imagine a tasty cookie treat on your nails! True Colors Cookie collection becomes your ultimate choice when you are strong yet playful.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Sparkling Stories:<\/strong>\u00a0Sparkling glitter brings out your True Colors of brilliance, which gives you a radiant, shining look with the sparkling glitter on your tips.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Gloss &amp; Shine:<\/strong>\u00a0The Gloss finish is perfect to reflect your confidence and power. With every stroke, you are polished and ready to take your chance on the world.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><strong>Silken Shadows:<\/strong>\u00a0For the subtle, elegant look, this sheer finish becomes your next big move, letting your nails look classy while hustling.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">The launch of\u00a0True Colors\u00a0is raising standards of everyday nail fashion to withstand India\u2019s choice, ensuring the longevity of colors with nurturing nail quality. Making them an essential addition to every beauty lover\u2019s sense of being proud of appearance and ability.<\/p>\n<h4 dir=\"ltr\">Want to Own Your True Colors Nail Polish?<\/h4>\n<p dir=\"ltr\">Are you ready to own your True Colors?\u00a0True Colors Nail Polish\u00a0is available on their official website and online platforms such as Amazon, Flipkart, and will soon be available on other marketplaces. One can explore the range, find their signature shade, and engage in a nail experience like never before.<\/p>\n<p dir=\"ltr\">Be a part of the movement of expressing your\u00a0True Colors,\u00a0because beauty isn\u2019t just about the way it looks, but a way of living. Follow\u00a0@truecolors.world\u00a0on Instagram for exclusive updates, shade reveals, and nail art inspirations.<\/p>\n<p dir=\"ltr\">Because True Colors isn\u2019t just a look, it\u2019s a lifestyle.<\/p>\n<p dir=\"ltr\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ahmedabad (Gujarat) [India], September 5: True Colors launches with 65+ nail polish shades across 8 categories. It\u2019s not just color, it\u2019s the texture that tells your story. Otrix, India\u2019s beloved self-care brand, is set to revolutionize the beauty industry with its latest launch,\u00a0True Colors, a magnificent nail polish collection with vibrancy, self-expression, and inclusiveness. Known&#8230;<\/p>\n","protected":false},"author":2,"featured_media":55817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[294],"class_list":["post-55816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/55816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/comments?post=55816"}],"version-history":[{"count":0,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/55816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media\/55817"}],"wp:attachment":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media?parent=55816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/categories?post=55816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/tags?post=55816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}