{"id":45785,"date":"2024-11-21T18:36:47","date_gmt":"2024-11-21T13:06:47","guid":{"rendered":"https:\/\/theeveningpost.in\/index.php\/2024\/11\/21\/aao-nxt-to-celebrate-odishas-cultural-legacy-at-asias-largest-trade-fair-baliyatra-2024\/"},"modified":"2024-11-21T18:36:47","modified_gmt":"2024-11-21T13:06:47","slug":"aao-nxt-to-celebrate-odishas-cultural-legacy-at-asias-largest-trade-fair-baliyatra-2024","status":"publish","type":"post","link":"https:\/\/theeveningpost.in\/index.php\/2024\/11\/21\/aao-nxt-to-celebrate-odishas-cultural-legacy-at-asias-largest-trade-fair-baliyatra-2024\/","title":{"rendered":"AAO NXT to Celebrate Odisha\u2019s Cultural Legacy at Asia\u2019s Largest Trade Fair, Baliyatra 2024"},"content":{"rendered":"<div>\n<div>\n<div class=\"col-12 col-lg-6 col-xl-6 \">\n<div class=\"row\">\n<div class=\"col-12 col-sm-8 col-lg-6\"><label class=\"label-view\"><b>Cuttack (Odisha) [India], November 21: <\/b><\/label>AAO NXT, Odisha\u2019s pioneering OTT platform, is thrilled to announce its extensive participation in the historic <a href=\"https:\/\/baliyatra.com\/\" target=\"_blank\" rel=\"noopener\">Baliyatra 2024<\/a>, Asia\u2019s largest open-air trade fair held annually in Cuttack. From November 15-24, 2024, AAO NXT will engage audiences with an immersive experience that pays homage to Odisha\u2019s rich cultural heritage through exclusive content, live performances, and artist showcases at a sprawling 1000 sq. ft. branded stall. This milestone event is a perfect opportunity for AAO NXT to connect with Odia audiences while fostering the state\u2019s heritage and artistry on a large, interactive platform.<\/div>\n<\/div>\n<\/div>\n<p>Baliyatra, a vibrant socio-cultural event, celebrates Odisha\u2019s ancient maritime history and marks the end of Kartik month when mariners traditionally set sail for distant lands. The festival draws millions of visitors each year; in 2023 alone, it attracted over 8.6 million attendees, generated more than \u20b9200 crore in revenue, and featured over 2,000 stalls. With an even larger turnout anticipated this year, AAO NXT\u2019s participation highlights the brand\u2019s commitment to bringing Odisha\u2019s stories and culture to the forefront of digital entertainment.<\/p>\n<figure id=\"attachment_55327\" aria-describedby=\"caption-attachment-55327\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-55327 size-large\" src=\"https:\/\/theeveningpost.in\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-1024x576-1.jpg\" alt=\"AAO\" width=\"1024\" height=\"576\" srcset=\"https:\/\/theeveningpost.in\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-1024x576-1.jpg 1024w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-300x169.jpg 300w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-768x432.jpg 768w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-150x84.jpg 150w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627-450x253.jpg 450w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182137.627.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption id=\"caption-attachment-55327\" class=\"wp-caption-text\">Actor Sandeep Mishra addressing the audience at Baliyatra during the Official Poster release of Ghamaghot<\/figcaption><\/figure>\n<p><strong>AAO NXT\u2019s Baliyatra Engagement Highlights:<\/strong><\/p>\n<ul>\n<li><strong>Daily Live Performances:<\/strong>\u00a0From 7 PM to 10:30 PM, visitors can enjoy live performances by artists and musicians associated with AAO NXT and AAO Music. These events will showcase Odia music, dance, and drama, providing an engaging experience for audiences of all ages.<\/li>\n<li><strong>Exclusive Poster &amp; Music Launch of GHAMAGHOT:<\/strong> On November 17, AAO NXT hosted a special poster and music launch for the highly anticipated Odia film GHAMAGHOT, with cast members, the director, and crew in attendance. The event provided a close-up experience with the talent behind AAO NXT\u2019s original productions.<\/li>\n<\/ul>\n<p><strong>Connecting Odisha\u2019s Culture to the Global Stage<\/strong><\/p>\n<p>At the heart of AAO NXT\u2019s mission is a dedication to preserving and promoting Odisha\u2019s cultural legacy. Through strategic digital storytelling, AAO NXT has created a platform that brings Odia stories, music, and film to life. This initiative at Baliyatra emphasises not only the brand\u2019s unique offerings but also its role in advancing Odisha\u2019s artistic identity.<\/p>\n<p>\u201cBaliyatra is more than a trade fair\u2014it is a celebration of our collective history, creativity, and cultural pride. AAO NXT\u2019s presence here reflects our commitment to showcasing Odisha\u2019s artistic depth. By integrating traditional Odia stories with modern digital entertainment, we\u2019re able to create a bridge that connects audiences locally and globally,\u201d said Kaushik Das, CEO of AAO NXT. \u201cOur platform is not just about entertainment; it\u2019s about reviving and preserving Odia\u2019s heritage for future generations. With award-winning content like Daman and blockbuster Malyagiri, we aim to provide a space where our culture thrives and inspires. This event is a chance to engage deeply with the people of Odisha and celebrate their stories in the very land where they originated.\u201d<\/p>\n<figure id=\"attachment_55328\" aria-describedby=\"caption-attachment-55328\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55328 size-large\" src=\"https:\/\/theeveningpost.in\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-1024x576-1.jpg\" alt=\"AAO\" width=\"1024\" height=\"576\" srcset=\"https:\/\/theeveningpost.in\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-1024x576-1.jpg 1024w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-300x169.jpg 300w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-768x432.jpg 768w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-150x84.jpg 150w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465-450x253.jpg 450w, https:\/\/pnn.digital\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-21T182222.465.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption id=\"caption-attachment-55328\" class=\"wp-caption-text\">Actor Sanoj Kumar and Rajesh Sahoo at the official poster launch event<\/figcaption><\/figure>\n<p><strong>Celebrating Regional Artistry Through Innovation \u00a0<\/strong><\/p>\n<p>The collaboration with Baliyatra reinforces AAO NXT\u2019s goal of elevating regional content on a national and international level. Over ten days, AAO NXT will deliver a comprehensive showcase of Odia culture, ranging from classical music to contemporary storytelling. By utilising the Baliyatra platform, AAO NXT hopes to inspire the next generation of content creators, artists, and entertainers within Odisha, instilling pride in local heritage.<\/p>\n<p><strong>About AAO NXT<\/strong><\/p>\n<p>Founded by Kaushik Das, AAO NXT is Eastern India\u2019s first independent OTT platform, bringing high-quality, diverse content from Odia creators to a global audience. With a content library that spans feature films, web series, documentaries, and music, AAO NXT offers an immersive experience that preserves Odia language and culture for audiences around the world. From engaging narratives to state-of-the-art streaming technology, AAO NXT remains committed to redefining regional entertainment and establishing a vibrant digital space for Eastern India\u2019s stories.<\/p>\n<p>To witness the future of Odia entertainment, visit AAO NXT\u2019s stall at Baliyatra 2024, where every performance and interaction showcases a facet of Odisha\u2019s rich legacy.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cuttack (Odisha) [India], November 21: AAO NXT, Odisha\u2019s pioneering OTT platform, is thrilled to announce its extensive participation in the historic Baliyatra 2024, Asia\u2019s largest open-air trade fair held annually in Cuttack. From November 15-24, 2024, AAO NXT will engage audiences with an immersive experience that pays homage to Odisha\u2019s rich cultural heritage through exclusive&#8230;<\/p>\n","protected":false},"author":2,"featured_media":45786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[297],"class_list":["post-45785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/45785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/comments?post=45785"}],"version-history":[{"count":0,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/45785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media\/45786"}],"wp:attachment":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media?parent=45785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/categories?post=45785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/tags?post=45785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}