{"id":203,"date":"2022-10-11T13:25:34","date_gmt":"2022-10-11T13:25:34","guid":{"rendered":"https:\/\/theeveningpost.in\/index.php\/2022\/10\/11\/indias-first-ever-luxury-cosmetic-brand-heart-of-shades-raised-pre-seed-funding-at-a-valuation-of-rs-4-crore\/"},"modified":"2022-10-11T13:25:34","modified_gmt":"2022-10-11T13:25:34","slug":"indias-first-ever-luxury-cosmetic-brand-heart-of-shades-raised-pre-seed-funding-at-a-valuation-of-rs-4-crore","status":"publish","type":"post","link":"https:\/\/theeveningpost.in\/index.php\/2022\/10\/11\/indias-first-ever-luxury-cosmetic-brand-heart-of-shades-raised-pre-seed-funding-at-a-valuation-of-rs-4-crore\/","title":{"rendered":"India\u2019s first ever luxury cosmetic brand \u201cHeart Of Shades\u201d raised pre seed funding at a valuation of Rs 4 crore"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"card-box img-box\"><img decoding=\"async\" class=\"main-img\" src=\"https:\/\/theblunttimes.in\/static\/c1e\/client\/95181\/uploaded\/378d08344edb208d65f3a0e256139cb3.jpg\" alt=\"India\"\/><\/div>\n<div class=\"card-box\">\n<span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;; font-size:12pt\">Bangalore : Luxury beauty cosmetics start up Heart Of Shades powered by top edge technologies like Web3 has raised its funding even before launching. Multiple angel investors and HNI have participated in this pre seed round.<\/span> <\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">The Bengaluru based startup will utilise this fund for its market reach, top line production, cutting edge technology development and brand building activities.<\/span><\/span><\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">Launching in 2022 by well renowned female entrepreneur (Featured as\u00a0<\/span><\/span><a href=\"https:\/\/www.businessline.global\/evolving-ceo-niharika-dolui-ceo-and-cofounder-of-heart-of-shades-and-hello-fans\/magazine\/\" style=\"color:blue; text-decoration:underline\"><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">Evolving CEO\u2019s<\/span><\/span><\/a><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">) Niharika Dolui, Heart Of Shades claim to become first ever India made hardcore luxury cosmetics brand built to fight with products like Charlotte Tilbury, Bobby Brown and others. The vision of Heart Of Shades is really different from the affordable Indian beauty brands like Mamaearth, Sugar etc.<\/span><\/span><\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">\u201cThe character of Heart Of Shades is of a dame to kill for. Someone whose presence changes the dynamics of any environment. No matter what ethnicity, no matter what Color, what features they have, with Heart Of Shades aka HOS one transcends into a dame to kill for\u201d said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/niharika-dolui\" style=\"color:blue; text-decoration:underline\">Niharika Dolui<\/a>, The CEO and Co-Founder of the start up.<\/span><\/span><\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12.0pt\"><span style=\"font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;\">She also said \u201cOur vision is really simple and not even new except the fact that the inner beauty of dominance which was present from the day humans were ever created is seen in a different form as per today\u2019s demand. HOS is eternal and the start up intend to build a legacy brand and a luxury cult every Heart Of Shades family members will feel proud to be a part of\u201d.<\/span><\/span><\/p>\n<\/p><\/div>\n<\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&#038;version=v3.2&#038;appId=1732452170262278&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Bangalore : Luxury beauty cosmetics start up Heart Of Shades powered by top edge technologies like Web3 has raised its funding even before launching. Multiple angel investors and HNI have participated in this pre seed round. The Bengaluru based startup will utilise this fund for its market reach, top line production, cutting edge technology&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":0,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"wp:attachment":[{"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeveningpost.in\/index.php\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}